Meeting Synopsis

Kim Hammersmith, DDS, MPH, MS, from Nationwide Children’s Hospital presented an excellent update on pediatric dentistry at the Quest Conference Center on January 11th.  Her topics included:

• Pediatric dentistry practice pattern shifting to more corporate practice and over 50% women providers
• Popularity of in-office sedation/general anesthesia, despite controversy with reported deaths in the office
• Epidemic state of caries in children
• Current standard of care on pulp treatment and restorative care of primary teeth
• Silver diamine fluoride – indications, contraindications, and procedure

Our Pearls/Failure Evening was last Thursday night at the Nationwide Conference Center in Lewis Center. Thanks to those that presented and participated!

Clinical cases that involved either or both Failures and Pearls were presented by:

• John Haidet – endo/apico case
• Diane Huges – lab and cosmetic case
• Jim Pawelcki – ailing implant case
• Tony Lordo – challenging crown and bridge and lab case
• Rashelle Salaita – orthodontic relapse case
• Fred Sakamoto – anterior implant cosmetic case

Other Pearls were presented by:

• Jeff Kirian
• Larry Kennedy
• David Pipitone
• Rebecca Sexton

We did not completed all the Pearls/Failures that evening so we will continue this at the March evening meeting. Once again, this interactive session generated much discussion on these topics and cases.

Corporate presentations were presented by Justin Baker (First Merchant Bank), Jason Kiser (Kettenbach), and Kristi Simone (Whiteboard Marketing). The Whiteboard Marketing topic was about Pay Per Click advertisi n g.

Pay-Per-Click marketing allows dentists to “own” the page for the key search terms patients use to find a new dental practice or service. PPC advertising is 1.5 times more likely to convert a “click” on the ad into a new patient visit. Understanding how to build your practice PPC initiative, create the ads, monitor your budget, analyze results and apply those findings to your overall marketing strategy are important steps in generating new patient traffic.

Finally our member video featured Dr. Jim Pawlecki. Thanks for sharing your story and journey with us!

Our recent meeting was held at the festively decorated Columbus Country Club. We started the evening with our Member Video featuring Dr. Betty Loew. Thank you to Betty for sharing her insights and thoughts about her professional and personal life. This was the third of our member videos (previous ones were Nick Raptou and Kim Laurell). If you missed any of these, they will be found on the CODF website (www.centralohiodentalforum.com) in the near future.

Our annual Attendance Award for the most meetings attended in the 2015-2016 year was presented to Dr. Mark Bersdorf.

Matt Fisk from Benco followed with the corporate presentation. He described the 3 significant changes and increase in use that they are seeing in the industry: lasers, intraoral scanners, and cone beam 3D.

1. Solea Laser – Dentistry’s first and ONLY CO2 laser for hard and soft tissue. Profound analgesic effect. Solea dentists are reporting upwards of 90% anesthesia free procedures.
2. Scanners – Matt spoke about 3M vs the Carestream 3600. 3M has a portable (tablet) system now for $17,999. The camera is small like a standard intraoral camera, but it does require a light dusting of powder. The Carestream 3600 is more expensive ($35k) and larger, but it is full color and powder free. It goes head to head with the Trios scanner but without the costly annual fees.
3. CBCT – Vatech released a CBCT unit called the i3D SMART. It takes the 2D and 3D scan in a single rotation so no more taking 2 separate scans. It’s a 12×9 scan, and it has a very low price-point (around $65k).

Donna introduced the CODF “Chatroom” Forum (found on the CODF website), which will hopefully be a useful tool for CODF members to create further online discussion and conversation about a variety of dental related topics.

Kristi Simone of Whiteboard Marketing presented on the importance of the phone calls as it relates to marketing in the dental office. She emphasized the need for tracking and listening to the calls and developing a plan for utilization of this information. 70% of the patient’s buying decision is already made before they contact your practice. Dynamic Call Tracking helps dentists track, record and listen to incoming phone calls and conversations. Learning from these recordings and training your team mean the difference between converting a prospective patient into a newly scheduled patient. Why invest in marketing if you are not going to confirm which efforts are paying off. Think of the example we discussed: If you have 25 prospective patient calls and you only schedule 10 appointments, don’t you want to know what happened to the other 15? And, don’t you want to know what messaging resulted in the appointment for the 10 new patients?

Finally, our featured speaker and member of our study club, Dr. Brad Purcell, presented on ”Digital Workflow for Natural Tooth and Implant Dentistry”. He discussed the current technology of the intraoral scanner ( IOS), along with its uses for both treatment planning and restorative treatment. The integration of the IOS with CBCT technology was discussed. He elaborated on the advantages of IOS for convention restorative treatment vs conventional impression making techniques. Finally he reviewed how this digital workflow can be applied and utilized in a restorative practice. His handout will be available on the CODF website.

We will see you at our next evening meeting on Thursday, January 12, 2017, at Nationwide Conference Center for one of our most interactive session. Please be ready to share a “pearl” or a “failure” that you have encountered in your practice.

For those that attended the Treatment Planning Session (TPS) last Wednesday at Carmen Orthodontics, thank you for your cases and participation resulting in very active discussions.

• Jeff Kirian – Multidisciplinary restorative/prosthetic case
• Brian Simone – Post oral cancer (and recurrent) prosthetic case
• Daniel Stentz – Pre-eruptice caries in a 12 year old
• Rashelle Salaita – Orthodontic case (extract or not extract) with restorative implications
• Nick Raptou – Post oral cancer treatment case with rampant caries
• Fred Sakamoto – Single implant anterior soft tissue dilemma case

We will see you on Thursday, December 15 at the Columbus Country Club at 6 pm for evening meeting, featuring Dr. Brad Purcell and “Digital Workflow Utilizing IOS and CT Technology”

October’s evening meeting was held at the new and impressive The James Hospital – Comprehensive Cancer Center on the OSU Medical Campus. Dr. James Rocco, Professor of Otolaryngology and Director of the Division of Head and Neck Oncologic Surgery, spoke on the topic of HPV epidemic and oropharyngeal cancer. He updated us on the clinical presentation, risk factors, psychological stress, survival rates, and prevention by vaccination on the HPV-related oropharyngeal squamous cell carcinoma. He discussed various modes of treatment for this cancer, including robotic surgery. Dr. Rocco shared cutting-edge research on de-intensification of therapy and identification biomarkers.

Finally, we took a 15-minute tour of the floor of Head and Neck Oncology. We want to thank Dr. Ted Teknos, previous speaker for us and Chairman of Department of Otolaryngology, for this opportunity to hear Dr. Rocco and visit their department.

​Marketing Corner ​ Synopsis Whiteboard Marketing discussed the importance of developing a strategic marketing plan for 2017. This plan should include practice marketing goals, strategies to help achieve those goals, and key measurables. ​ ​ Budget planning and marketing calendar development steps are included.

​A Practice Marketing Workbook​ and Budget Planning Template can be located in the HANDOUTS portion of this website

Central Ohio Dental Forum’s Kickoff meeting opened up our 20th year at the Bridgewater Conference Center on Friday, September 23rd. Our main speaker, Craig Karges , entertained us with his “Experience the Extraordinary and Ignite your Intuition!”, by combining the art of magic with the science of psychology and power of intuition. He dazzled the audience with his magic, mind reading, table levitating, and impression creating. His message included untapping the hidden potential of the human brain . He discussed how to improve memory, make better decisions, and be more creative with ideas. All of us left mesmerized with his unforgettable performance.

Our keynote speaker, Dr. Steve Devor, delivered a powerful message on exercise being our best medicine that would reduce the risk of many health problems, such as cardiovascular disease, cancer, diabetes, obesity, including anxiety and depression.

We will see you on the evening of October 13th at the James for our next meeting on oropharyngeal cancer and H ​PV​ by Dr, James Rocco.

Whiteboard Marketing discussed the importance of developing a strategic marketing plan for 2017. This plan should include practice marketing goals, strategies to help achieve those goals, and key measurables. Budget planning and marketing calendar development steps are included.

Click here to download the handouts from the meeting!

Our final Treatment Planning Session (TPS) for the year was completed at Spectrum Dental on April 27, 2016.

Cases presented and discussed were by Jeff Kiran (combination syndrome case), Rashelle Salaita (localized short or resorbed roots in a 12 year old), and Kim Laurell (perio-pros case with implants). Other discussion topics included mini-implants, Spirix (NSAID intranasal spray for moderate to severe pain), and fixed-removable hybrids.

The Blackwell Conference Center – OSU
Dr. Lee Ann Brady presented an excellent course on the often confusing topic of occlusion. Her delivery was smooth and her knowledge on the topic was exceptional, including some “groundbreaking information”. Here are some of the highlights:

• • The discussion on occlusion includes a triad of the joint, muscle, and tops of teeth.
• • Regarding the joint, she reviewed the patient interview and exam process, medial and lateral poles issues, and disc displacement disorders. Dr. Brady stated, “don’t treat the joint based on the noise…it is historical anatomical damage information.”
• • Regarding muscles, she discussed anatomy, range of motion, and palpation techniques.
• • She reviewed the 6 types of appliance therapy, including indications and contraindications.
• • Finally she shared information regarding her CE courses named Clinical Mastery Series (http://www.clinicalmastery.com/)

In conclusion, Dr. Brady stressed that malocclusion does not cause TMD. It is not how your teeth touch but how much it touches. We cannot eliminate patient’s parafunction. The best we can do is slow down what is probably going to get worse.

Cincy Kleiman, RDH from Phoenix, presented to CODF on Thursday, March 10th on the topic of Medical Emergencies in the Dental Office. The interactive program with a humorous approach was well received by the group. She offered many pearls and practical hints. Several highlights were:

• • Over 50% of emergencies in a dental office happens to the doctor or staff
• • Every member of the dental team must be fully versed in emergency procedures and equipment
• • Introduced an emergency equipment monitoring schedule and plan involving all team members
• • Reviewed a typical dental emergency kit
• • Reviewed the use of AED
• • Reviewed CPR
• • Discussed the management of cardiac arrest, diabetic hypoglycemia, syncope, asthmatic attack, seizure, and anaphylaxis
• • Reviewed the use of the EpiPen
• • Provided medical history questions for each of the emergency conditions discussed

Ms. Kleiman’s handout is available on our website 
We thank Erin Packard and Philips Sonicare for the program sponsorship.

****************************************************************************************
Whiteboard Marketing presented on the topic of Search Engine Optimization (and why it should matter to you)
SEO is the practice of increasing the quantity and quality of traffic to your website that you have earned through the organic web searches on Google, Bing and Yahoo. There are specific strategies you can implement to achieve higher rankings on Google search. Please see ​the ​PowerPoint presentation​ on the CODF website HANDOUTS tab​ for a step-by-step guide.

A Treatment Planning Session was conducted last Wednesday, October 28, at Dr. Jeff Shirck​’s ​new Westerville office. Thanks for those that presented a case: Jeff Kirian, Tim Edwards​,​ Jeff Shirck, Daniela Hendrickson, Kim Laurell, and Rashelle Salaita. All the cases generated comprehensive discussion and input from everyone else present. Hopefully we will see some of these cases after treatment is complete.

Our first evening meeting of the 2015-16 year was at the Polaris Hilton. Following an introduction of all the attending members, we reviewed the entire program for the upcoming year, and the Attendance Awards from last year were presented to Drs. Steve Walton, Larry Kennedy, and Jim Pawlecki.

We started the evening with our new Marketing Corner by Kristi Simone from Whiteboard Marketing, on the topic of Patient Review Program and On-line Reputation Management. The handouts from this presentation can be found on the CODF website under the HANDOUTS tab.

What is the 15-Minute Marketing Corner? During select meetings, Whiteboard Marketing will speak about one marketing topic that is relevant to your practice. Whiteboard will discuss the topic, such as generating patient reviews, for eight minutes and then answer any questions for seven minutes. Over the course of the year, we will address the following topics:

• How to build a patient review program in your office
• How to get more likes on your Facebook page
• How and what to post on your social media pages (Facebook, Twitter and Google +)
• The importance of Search Engine Optimization and local search efforts
• Key elements to include on your website for Google and your patients
• How to implement an email campaign for your patients
• Internal marketing – how to get your team to talk to your patients about marketing initiatives
• Traditional marketing (direct mail, advertising, billboard, etc.)

Our main topic for the evening was ‘The Art of Removal, Adjusting, Finishing, and Polishing Various Restorations” by Sam Hall of Brasseler. His presentation featured both the electric handpiece and various burs by Brasseler. A hands-on demonstration followed for those that were interested. All those that attended this evening meeting selected and should have obtained sample burs, compliments of Brasseler. Any question regarding this, please contact Sam.

Fawcett Center, OSU
We welcomed malpractice attorney Mr. Art Curley, from San Francisco, on April 24th at the OSU Fawcett Center. He delivered an informative and entertaining presentation that covered a variety of topics involving dental malpractice and successful risk management. He covered issues including standards of care, scope of practice, general practice vs specialist, recordkeeping, informed consent, informed refusal, HIPPA laws, and new technology. In this era of digital dentistry, he discussed the law of confidentiality in the digital age, issues with web marketing and social media, digital records and imaging, 3D cone beam, and CAD-CAM.

Mr. Curley provided many tips to apply to our practices which related to the classic saying, “an ounce of prevention is better than a pound of cure”. He emphasized the need to create a “circle of influence” among colleagues to assist each other in handling and treating complications.

For those that missed the course, perusal of his handout (which can be obtained from our website) is strongly recommended. We also have in our study club library a past DVD featuring Mr. Curley from a previous SSC Symposium.

Office of Spectrum Dental, Worthington

The second of this year’s Treatment Planning Session (TPS) was at Spectrum Dental in Worthington on April 15th. TPS provides an informal and “safe” environment allowing one to bring their own case to be discussed by others and specialists. TPS are generally the most interactive and informative meeting for the members, whether one brings a case or just participates in the discussion. Cases were provided by Steve Walton, Beth Loew, Jesse Carmen, Kyle Lowe, Kim Laurell, and Brad Purcell. The cases involved multidiscipline interaction of endodontics, implants, orthodontics, prosthetics, and periodontics.

Team Treatment Planning / DVD at the Pro Football Hall of Fame

We made our memorable road trip to the Pro Football Hall of Fame in Canton for a meeting with Canton’s SSC Comprehensive Dental Excellence Forum on March 13. Dr. Constantin Farah, Director, and Randa Farah, Coordinator, were great hosts for the entire day of activities. In a workshop setting, 24 of our members and 35 members of the Canton study club treatment planned four cases, two of which were complex multi-disciplined cases – one involving missing lateral incisors and one involving a failed (fractured) implants case. All of the cases were well documented with good photography, and the discussion sessions were well organized and informative. Our own, Dr. Kim Laurell presented one of the complex multi-disciplined case, which generated much discussion.

The 2-hour bus trip started with breakfast on the road along with a DVD session featuring Dr. Frank Spear speaking about occlusion related clinical failure. Following our case presentations and during lunch, we watched a NFL blooper tape and had a very interesting presentation by the museum staff on rare NFL items not on display in the HOF. We then toured the museum, highlighted by an IMAX-type of movie on the 2013 NFL playoff games and Super Bowl champion Seattle Seahawks. Our road trip back featured the Ohio State National Championship game on DVD, highlighted by an impromptu reading of the poem Ode to the Buckeyes by Dr. Mark Bernsdorf.

All in all, it was a great day in making our study club event different and interesting. At least the attendees now know about the Columbus Panhandles and the Nesser brothers.

Northeast Conference Center, Westerville

Dental Dilemma III occurred on February 12, 2015 at the Northeast Conference Center where we discussed two dental dilemmas – cracked teeth and bite appliance therapy. The discussions started in small group interactive workshop setting, followed by large group dialogue.

The bite appliance therapy discussion included etiology, diagnosis, types of appliances, appliance design, length of treatment, fees, and results. TMJ, muscular, and bruxism issues were also discussed.

The cracked teeth discussion included etiology, diagnosis, prognosis, treatment sequence and options. The group identified when to retain and treat a cracked tooth, and when to extract.

The meeting started with short corporate presentations by Jen Huber of Phillips and Matt Marks of Biomet 3i. Progress on the ongoing trauma case of the 10 year-old was presented by Louis Susi and Jesse Carmen.

Nationwide Hotel and Conference Center

Cardiologist, Michael Jennings, MD, presented regarding the current concepts on anticoagulants and the dental practice. He reviewed the mechanism of action of anticoagulants, along with several recently approved alternative drugs. He discussed the interruption of anticoagulant therapy for dental treatment, including the use of “bridging” utilizing short-term acting agents in place of longer-acting drugs.

Justin Baker from Commerce Bank opened the meeting with a short corporate presentation.

SSC Symposium at Amelia Island

We returned last weekend from the 2015 SSC Symposium at Amelia Island with several of the members. As always, it was an awesome meeting, all on business issues, along with memorable keynotes and entertainment. The DVDs for the meeting will be available for the members, upon request, by the end of February.

Next year’s Symposium will be at the Fairmont Orchid Hotel on the beautiful Big Island of Hawaii, Jan 25-30, 2016. It will be the during the whale season and maybe the lava will be flowing from Mt Kilauea. Hope to see more of you there. Details will follow.

Office of Dr. Jeff Angart, Blacklick

The first of two Treatment Planning Sessions (TPS) was at the office of Dr. Jeff Angart in New Albany on October 15. TPS provides an informal and “safe” environment allowing one to bring their own cases to be discussed by others and specialists. Cases were provided by Larry Kennedy, Beth Loew, Chris Masoner, Jesse Carmen, Tim Edwards, Kim Laurell and Fred Sakamoto. TPS are generally the most interactive and informative meeting for the members, whether one brings a case of just participates in the discussion.

Brio Polaris

Failure/Complication Night turned out to be a successful evening of active discussion as members “stepped up” to the plate to show failing cases. Louis Susi, Beth Loew, Jessie Carmen, Kim Laurell, and Fred Sakamoto were presenting members. Covered cases included peri-implantitis, fractured implants, misdiagnosed oral lesion, orthodontic option for missing lateral incisors, and restorative complications. We discussed why the case failed, how to correct it, and how to prevent it. We acknowledged that these types of cases are certainly great learning moments, sometimes more than the successes. These cases will soon be on the CODF website. The evening began with corporate presentations by Pam Harmon of Colgate and Marc Jasinski of Nobel Biocare, who also contributed a failing implant case for discussion.

The Blackwell, Columbus

Dr. Joyce Bassett, an OSU graduate, returned to her roots on October 31, to give an all-day presentation on cosmetic dentistry at the Blackwell Conference Center on campus. She was greeted by several of her classmates from the class of 1983 with a slide show of those crazy years in dental school. Currently practicing in Scottsdale Arizona, she will be the next and first female president of the American Academy of Cosmetic Dentistry. Her presentation began by describing her journey from dental school years through the rigorous process of achieving fellowship at the AACD and now teaching at the Kois Center. Her lecture concentrated on anterior cosmetics with ceramic crowns and veneers, followed by composite restorations for the anterior and posterior teeth. She showed and discussed techniques, complications, and failures. The excellent photography in her presentation was noted and commended.